5 Simple SEO Tips:
Regardless of how advanced your website is, the manipulative technique of using Search Engine Optimization can make or break how your website is ranked by search engines. Here are some tips on how to make the most out of SEO to drive traffic and create relevance to your website.
- Make sure your website is structured in a clear, intuitive, and up-to-date manner
Before anything else, it is vital to learn the basics of running a healthy website. Running a healthy website all begins with clear content and an intuitive structure. The ways in which your website is arranged affects how – and how long – users will navigate it. The indexing method used by search engines seeks out websites that are structured well and rank them higher. Creating a clean and intuitive navigation will help to boost your rank and, in turn, will attract visitors. Furthermore, these visitors will have a ‘higher duration of sessions’ meaning they are spending more time on your website because they are not becoming frustrated by misleading links or menu items.
There is a general “three click rule” which says any information on websites should appear before a user within three clicks. Keep this in mind when you are designing your website’s composition.
- Come up with keyword phrases unique to your business
One of the most fundamental steps in implementing successful SEO into your website is incorporating relevant keywords and phrases. You need to put yourself into the shoes of the consumer – what would you type into a search engine when looking for a product such as yours? The keywords and phrases that come to mind here should be the exact ones found throughout your website.
It is important to avoid being too vague or general in the phrases you use to describe your product or service. These types of phrases will generate thousands, maybe even millions, of hits. Ultimately, this makes it more difficult for your website to rank higher in the search results.
Be specific and, more importantly, be persistent and maintain these keyword phrases throughout. Work these keyword phrases into specific parts of your HTML code as well as into the page content in order to establish value and relevance.
- Link, link, link: Social media and external linking
By connecting your social accounts and including external links to your website, your website will undoubtedly rate higher. This is because search engines, such as Google, use crawling and indexing methods. When these search engines rank and index your website, they will examine the quality and quantity of sites that link back to your site.
Network your business and link up with other websites that are willing to mention you. This will propel you steps ahead of the competition when it comes to generating website traffic. Although this tip may require you and your business to invest in links or purchase sponsored content, the results can be far-reaching. The best way to build a strategy here is to talk to a professional web consultant and figure out an approach that is best for you and your budget.
- Create simple and proper URLs
If you use underscores (_) in the middle of two words to separate them in a URL name, Google will always read it as a single word. In order to avoid this, use hyphens (-) to separate words if needed.
Also, be sure to keep your URLs static as opposed to dynamic. Although search engines can easily understand both, a static URL will make it easier for the viewer to read and comprehend. Lastly, your website URLs should be brief, relevant, and descriptive so the user can clearly tell what you’re all about; making the searcher’s life easier.
A static URL looks like this:
A dynamic URL looks like this:
- Improve your website’s engagement
It is your job to make your website engaging enough to hold the visitor’s attention. With SEO, your goal is to have a high ‘duration of sessions’, meaning that visitors typically stay on your website for a decent amount of time. Your website’s ranking in the search engine results pages will improve and increase as users spend more time interacting with it.
Want to learn more about how to boost your website’s SEO? Contact Armada Cloud today!